Courtesy of The Argonaut:
As creative tech and electronic media continue to transform the Westsidebs economic landscape, the Promenade at Howard Hughes Center in Westchester is remodeling and rebranding to accommodate the spending habits of digital natives.
The Century City-based Laurus Corporation purchased the 248,000-square-foot shopping plaza almost two years ago for nearly $100 million and is more than halfway through a $30-million renovation. Rebranding it HHLA, Laurus hopes to transform the space into an afterhours dining and entertainment attraction.
The remodeled HHLA, which Laurus Chief Investment Officer Austin Kahn expects the company to finish this year, will feature lots of green spaces, screened fire pits and an outdoor courtyard, along with a greater emphasis on dining.
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